How to Start a Crafting Blog That Actually Makes Money

Last updated on 7th January, 2025 at 03:24 pm

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How to start a crafting blog? Sounds like a fun idea, right? But then the questions creep in. Where do you even begin? What if it doesn’t make money?

Or worse—what if no one reads it?

Yeah… I know, the thought of sharing your crafts with the world can be a little scary. But let me tell you, there’s a lot more to starting a crafting blog than just showing off your latest creation.

Wouldn’t it be amazing to build a space where you can share your love for crafting and earn a living from it?

Imagine creating tutorials that others love, earning a steady income through affiliate links and ads, and selling your handmade items. Does this sound too good to be true? It’s not.

I’ve been where you are, wondering if blogging could ever be more than just a hobby. Spoiler: it absolutely can.

So, if you’re ready to take the leap and learn how to start a crafting blog that brings in cash, stick around. I’ll walk you through everything step by step, without the fluff.

Pin this to your favorite Pinterest board so you always have this guide on how to start a crafting blog handy! I’ll be updating it regularly, so you won’t miss out.

Do craft bloggers make money?

Can craft bloggers make money? The short answer is… Absolutely.

But… It’s not just about gluing stuff together and hoping for the best. Craft blogging is about taking your creativity and turning it into something people can’t get enough of.

Think about it. You could make and sell handmade items like leather lip balm holders for $10 a pop. Or share tutorials that teach your audience how to create exclusive designs.

And if you’re feeling bold, you could even run workshops or online classes and get paid to teach what you love. But here’s the catch. It’s not only about the crafts you make.

It’s about building a connection with your audience. You’ve got to figure out what they love and give them something they can’t find anywhere else.

For example, a blogger who teaches DIY resin crafts might spend $50 on materials and sell each one for a couple of hundred dollars. That’s not just a fun side hustle; that’s solid profit.

So, if you’re wondering how to start a crafting blog that brings in cash, just know this. It’s about blending passion with smart strategies. And yes, it’s 100 percent possible.

Enough said, let’s get to work.

1. Pick Your Crafting Niche

Imagine trying to pick just one ice cream flavor when half of the options are your absolute favorites. Tough choice, right? That’s kind of what picking a niche for your blog is like. It shapes everything. Your content, who you’ll connect with, and even how much you can earn. It’s a big decision!

When I first started thinking about how to start a profitable blog, I felt completely stuck. There were too many possibilities, and honestly, it all just felt like a guessing game.

But then I realized something… the best niche is one that combines what you love with what people want.

Do you love knitting cozy scarves, turning old furniture into something Pinterest-worthy, or creating scrapbook masterpieces? Start there. Your passion is what will make your blog stand out and keep readers coming back for more.

But don’t stop at what you love. Do a little digging. Browse Etsy, Amazon Handmade, and social media groups to see what’s trending. Check out forums where crafters hang out and look for gaps you can fill.

It’s all about finding that sweet spot between your interests and a niche that can grow into a loyal community.

If you need more ideas, check out my tips on how to choose a profitable blog niche. This step is the foundation of every successful blog, so take your time and get it right.

2. Select a Domain Name and Hosting

This is the part where many of us get stuck. Days, maybe even weeks, scrolling through endless advice on domain names and hosting options.

I know it’s hard to learn how to choose a domain name for your blog, like staring down an endless aisle of cereal at the grocery store. But trust me, getting this step right is crucial.

Anyway, here are a few tips to get you started:

• Keep it short and sweet: Aim for a concise name that’s easy to remember and type.
• Make it relevant: Choose a name that reflects your blog’s niche (e.g., “The Yarn Whisperer” for a knitting blog).
• Check for availability: Make sure the .com, .net, or .org version of your desired name is available.
• Consider your brand: Choose a name that reflects your style and personality.
• Avoid hyphens and numbers: These can make your domain name harder to remember and may affect SEO.
• Test it out: Say the name aloud. Does it sound catchy and easy to pronounce?

Here are some creative and unique blog names for a craft blog:

• Craftfully Yours
• HandsOnHeart
• Thread & Bloom
• Crafty Creations
• The DIY Den
• Crafted with Soul

Long story short, your domain name is your online identity. It’s what people type in to find you. It should feel like you, simple, memorable, and maybe even tied to your niche.

Now, hosting. This is where your blog lives, and trust me, a good host makes all the difference. I always recommend Bluehost, especially if you’re starting. It’s beginner-friendly, super reliable, and doesn’t cost much.

Plans start at just $2.95 a month, and you get a free domain name, SSL certificate, and 24/7 support. Plus, they host over 2 million blogs, so they know their stuff.

3. Choose a Blogging Platform

Choosing a platform for your craft blog is kind of like picking the perfect pair of shoes. Sure, there are free options like Blogger that are simple and easy to use, but are they going to take you where you want to go?

If your goal is to make your craft blog a source of income, you’ll need a bit more than just a hobby. So, the big question is: Can I start a blog with no money? Well, technically, yeah, you can.

But if you’re serious about making money with your blog, free platforms just won’t cut it. They’re like flip-flops, not exactly built for the long haul. Investing a little upfront in WordPress with Bluehost is hands-down the better choice.

Here’s why: WordPress gives you the freedom to customize everything, so your blog doesn’t look like everyone else’s. Plus, you get access to analytics to see what’s working and what’s not.

And Bluehost? It’s affordable, reliable, and makes setting up your blog ridiculously easy, even if tech isn’t your thing.

Think of it this way. You’re not just starting a hobby. You’re building a business. And businesses need the right tools to grow.

If you are ready to take that first step, check out my guide on how to start a blog and make money to get started the right way.

4. Design Your Crafting Blog – Theme

Most of us love the idea of having a crafting blog that looks as creative as the projects we make. Funky fonts, bold colors, and all those cool widgets. Sounds tempting, right? I’ve been there too.

*Heck, as I’m writing this, I’m thinking it might be time for me to switch up my theme as well. Lol…

One thing I wish to highlight here is… simpler is better. A lightweight, clean design isn’t just about aesthetics. It keeps your blog loading fast, which is a big deal when people are clicking away faster than I can glue a button on a DIY project.

A cluttered, overly-designed blog might look impressive to you, but it can overwhelm your readers and slow down your site.

So, focus on the basics. Pick a theme that’s easy to navigate, mobile-friendly, and reflects your crafting style. Simple layouts with high-quality images of your crafts will do most of the heavy lifting.

Now, can you use WordPress themes for free? Absolutely, and it’s a smart move when you’re just getting started. Free themes are great for dipping your toes in.

But if you’re serious about turning your blog into a money-maker, upgrading to a premium theme down the road is worth it. Those extra features make all the difference.

5. Plan Your Blog Content

Coming up with blog content isn’t rocket science, but it can feel like a lot at first.
What do you write about? How often do you post? And how do you make sure people read it?

Your blog content doesn’t have to be fancy, but it does need to be thoughtful.
Start with the basics like tutorials, product reviews, and personal stories. Tutorials give readers a clear, step-by-step guide.

Product reviews let you share your honest opinions on crafting tools and materials. And personal stories? They’re where the magic happens. People connect with you, not just your projects.

But content alone won’t cut it. You also need a plan.

How to make a content plan for a blog?

• Define your goals: What do you want to achieve with your craft blog? Increase traffic? Build an email list? Or maybe establish yourself as an expert?
• Know your audience: Who are you writing for? What are their interests? What problems are they trying to solve?
• Choose a posting schedule: Consistency is key. Determine how often you can realistically post new content (weekly, bi-weekly, monthly) and stick to it.
• Brainstorm content ideas: Create a list of potential blog post topics that align with your audience’s interests and your blog’s goals. Consider different content formats like tutorials, interviews, listicles, and reviews.
• Create an editorial calendar: Use a spreadsheet or a dedicated content calendar tool to schedule your blog posts in advance. This will help you stay organized and avoid last-minute scrambling.
• Track your progress: Monitor your blog’s performance using analytics tools. See what content resonates with your audience and adjust your strategy accordingly.

By following these steps, you can create a content plan that will help you achieve your blogging goals and build a thriving online community.

6. Optimize Your Blog for SEO

Search Engine Optimization. It sounds boring, right? Like some technical mumbo-jumbo reserved for tech geeks and marketing pros. If you want your crafting blog to stand out and get readers, you’ve got to make friends with it.

Why? Because SEO is how people find you. It leads readers straight to your blog instead of getting lost in the millions of others out there.

The good news? It’s not as scary as it sounds. Start by focusing on keywords. These are the exact phrases your audience is typing into Google when looking for crafting ideas.

Use tools like Semrush or Ubersuggest to uncover these hidden gems, or even take a peek at Google Suggest for what’s trending. Once you’ve got your keywords, sprinkle them naturally into your titles, blog content, and even those tiny meta descriptions.

And yes, keep those URLs short and simple. Long, clunky ones just don’t perform as well.

Oh, and before you hit “publish,” use an SEO checklist. It’s a lifesaver for making sure your post is optimized from top to bottom.

But don’t stop there. Internal linking is another SEO secret. They connect your content, help readers navigate, and even share authority across your pages. And please, make sure your site loads fast. Slow blogs are like bad craft glue. No one’s sticking around.

One more thing. Over half of all web traffic comes from mobile users. So if your blog isn’t mobile-friendly, you’re leaving a ton of traffic on the table. Responsive design isn’t just a nice-to-have; it’s a must.

SEO isn’t a one-and-done deal. It’s something you tweak, learn, and improve over time. But if you put in the effort, you’ll start to see results that’ll make you wonder why you didn’t jump on the SEO train sooner.

7. Monetize Your Crafting Blog

It’s not all sunshine and dollar bills at first, but if you’re in it for the long haul, your crafting blog can go from a fun side hustle to a full-on business.

Honestly speaking, it’s not like flipping a switch. Unless you’re already internet-famous or have a magic wand, those dollar signs won’t show up overnight. Starting is a grind. But it’s a grind that pays off if you’re patient, consistent, and a little scrappy.

The good news? There are tons of ways to turn your blog into a money-making machine. Some are quicker than others, but all of them can work if you’ve got the right strategy. One of the easiest ways to start is affiliate marketing.

You recommend products your audience will love, and when they buy, you earn a commission. Simple, right? Well, kind of. It works best when your blog gets traffic, so early on, it might feel like shouting into the void. But stick with it.

How do beginner blogs make money?

This is the question most new bloggers ask. The answer is this: slowly and with hustle. You start with things like ads (Google AdSense or Ezoic is a great option) and affiliates, but don’t sleep on selling your stuff.

Digital products like patterns, guides, or even eBooks are fantastic because they let you keep all the profits. Sure, it takes time to create, but once it’s done, you’ve got something that keeps earning while you sleep.

And let’s talk sponsored posts. They’re awesome when you’re further along because brands will pay you to write about their products. But don’t rush into this.

Partnering with the wrong brands can make your blog feel fake, and trust me, your readers will notice. Keep it real and only work with companies that fit your vibe.

If you’re an introvert who wants to start a blog and make money, crafting blogs are perfect because they let you focus on your creativity without stepping too far out of your comfort zone.

Plus, once your blog grows, you can offer personalized services like virtual crafting workshops or consulting. These not only bring in cash but also help you build a loyal community.

8. Promote Your Blog on Social Media

You know that feeling when you pour your heart into a blog post, hit publish, and then…crickets? Yeah, me too. That’s where social media comes in.

Think of it as your blog’s megaphone. Without it, your brilliant DIY tutorials and crafting tips might never reach the people who would love them most.

Platforms like Instagram and Pinterest are perfect for showing off your creative work. They’re all about visuals, which makes them a crafter’s dream. But it’s not just about pretty pictures.

Sharing your blog posts, chatting with your followers, and trying out clever strategies like hashtags or reels can get your work noticed by the right audience.

If you’re ready to take it up a notch, you can also promote your blog on platforms like Facebook, TikTok, or even Twitter. Each one has its vibe, so it’s all about figuring out where your audience hangs out.

If you’re curious about where else you can promote your blog, check out this guide on the best places to promote your blog.

And let’s not forget the magic of video content. A quick tutorial, a sneak peek of your latest project, or even a behind-the-scenes clip can go a long way. People love seeing the process behind the finished product.

Add in some engagement, like replying to comments or asking your followers for their opinions, and you’re well on your way to building a crafting community that sticks around.

9. Engage With Your Audience

I’ve learned that it’s the little things that make a big difference. Like actually responding to comments. When you take the time to reply, it shows your readers that you care about what they have to say.

They’re way more likely to come back when they feel valued. Plus, asking for their feedback is smart. It gives you a goldmine of ideas to make your content even better.

Now, let’s talk about making your blog more interactive. Contests, challenges, or even teaming up with other creators can spice things up. Imagine hosting a fun seasonal crafting contest—it’s not just about the prizes, it’s about getting people excited and creative.

And when you collaborate with others, it’s a win-win. You get fresh content, and your blog reaches a whole new audience. I’ve seen it happen. These kinds of strategies can turn a quiet blog into a buzzing community.

Oh, and don’t forget about videos. People spend a ton of time watching videos online, and adding them to your blog can make it way more engaging.

Think about it… 55% of people watch videos every single day, and 88% will stick around longer on a site that has them.

10. Analyze and Improve Your Blog’s Performance

Blogging is more than just writing and hitting ‘publish.’ It’s about understanding what resonates with your readers and constantly refining your approach.

Imagine your blog analytics as your compass, guiding you toward success. Tools like Google Analytics are your trusty co-pilots, showing you exactly where your audience is coming from and where they might be getting lost.

When you start exploring these insights, you’ll notice patterns. Maybe your in-depth tutorials are flying off the charts, while your musings are getting a bit lost in the shuffle.

No worries! This is valuable information. It allows you to tailor your content to give your readers exactly what they crave. Let’s be honest, who wouldn’t want that?

To truly level up your game, consider tools like SurferSEO. They help you understand what both search engines and your readers are looking for. It’s not about a complete overhaul, but about making subtle, strategic adjustments that add up over time.

Blogging isn’t a one-and-done deal. It’s more like pottery. You’re constantly shaping, refining, and sometimes starting over. Stay true to your voice, but don’t be afraid to experiment.

Maybe that means playing around with AI tools to optimize your SEO or using Canva to add some eye-catching visuals. And hey, if your readers are asking for more videos or infographics, give it a shot. Their feedback is gold.

The goal is to keep your blog fresh, engaging, and trustworthy. It’s not about chasing every trend or trying to please everyone. It’s about creating something that feels authentic.

FAQ – How to Start a Crafting Blog

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