The Art of Pitching: How to Write a Pitch and Land Your Next Writing Gig (Plus Email Samples)

Last updated on 5th July, 2024 at 02:57 pm

Why Pitching Is Critical to Your Success as a Freelance Writer

It can be tough to succeed as a freelance writer, so it’s important to make a positive impression on a potential client. A good initial impression could get you your next job.

A good pitch can do wonders when you’re applying for a job – it’s the best way to make sure you don’t get overlooked.

Putting forward your ideas isn’t the only thing that matters, you also have to be able to market yourself as a writer.

The art of pitching means highlighting your specialties, background, and viewpoint in a way that stands out from everyone else. Show them what you got.

The Components of a Winning Pitch

Pitching to potential clients is an art form that requires finesse, creativity, and knowledge of the industry.

When it comes to making a lasting impression on clients, there are a few key components that can help you stand out from the competition. These includes:

1. A Strong Introduction

Your introduction is the key to making a lasting first impression and getting your point across in the best possible way. It will also decide how successful your pitch will be.

Therefore, it’s important that you make your introduction count. Begin with a succinct summarization of yourself, including your credentials and the purpose of the project.

Demonstrate confidence and enthusiasm in your writing, but abstain from overused expressions or jargon.

2. A Clear and Concise Description of Your Ideas

After successfully grabbing their attention, it’s time to present your ideas. Make sure they are in line with the client’s needs.

Keep the information concise and don’t go into too much detail; your goal should be to leave them curious and wanting more rather than feeling overwhelmed.

3. Evidence of Your Experience and Skills

Clients want to trust that you’re the one for the job and have what it takes to get the desired results.

Showing examples of your past projects, positive feedback from customers, or facts that support your accomplishments can be helpful in convincing them.

Make sure you showcase the skills that are important for the current project.

4. A Strong Closing

When wrapping up, use it as your opportunity to leave a lingering impression. Recap what you said, stress how excited you are to do the project, and then provide an easy way for them to contact you.

Whether it’s an email address or a phone number, make sure the client knows how to get in touch with you. Make your closing count.

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Tips for Crafting a Winning Pitch

Alright, now that you have a grasp on how to write a pitch, here are some tips to help you get the most out of your next writing job.

1. Know Your Audience

Do your homework before starting to write a pitch – research the client. Check out their website, and social media profiles and even contact them directly to get a better understanding of what they need and want.

Knowing your client better helps you to adjust your pitch and make it more suitable for their requirements. It makes it easier to create something that is tailored precisely to what they need.

2. Make It Personal

When you are creating your pitch to a client, make sure it’s specific to them. From the email subject line right down to the contents, make sure it’s all tailored specifically for them.

You must address the person by name and use their company’s lingo and style.

Also, ensure that your presentation reflects what they need and establishes their objectives. A personalized approach can help set your pitch apart from the pack.

Just wanted to give you a heads-up on something I’ve been getting.

There have been lots of emails trying to get me to include their website in my blog posts. What really got under my skin was that they never addressed me by name, it was always “owner” – and sometimes they’d include other people’s blog URLs.

Looks like they’re just sending the same email to everyone without personalizing it. Please don’t make that mistake.

Thus, make sure to tailor your email pitch to each person you’re sending it to, even if that number is 10, 20, or more people. Personalization will go a long way. Contemplate that into your head.

3. Show Your Passion

Clients prefer to collaborate with passionate writers, so put your enthusiasm into your pitch and make it memorable.

Embrace who you are and let the client know why you’re eager to work with them. This could make a huge impact on how well your proposal is received.

4. Highlight Your Unique Perspective

Everyone’s got something that makes them special – it could be who they are, the life lessons they’ve learned, or their writing skills.

When you’re pitching yourself as a writer, showcase how you’re different and let your potential clients know why they should choose you.

Doing this can help you show that you’re different from other people and why the client should hire you for their project.

5. Keep It Short and Sweet

When it comes to pitching, the shorter and simpler the better. Cut out any excess words and get your message across quickly and clearly. It’s more powerful to deliver a focused pitch than to drown people in a long-winded one.

6. Insert Some Elements of Humor

Pitching need not always be a serious affair – why not sprinkle it with some ‘laughter elements’ to make it more interesting?

Adding a pinch of humor to your pitch can tickle your potential client’s funny bone and get them to sit up and take notice.

Who knows, it might just do the trick. People love funny emails and it’ll definitely help you stand out from the crowd. Plus, your potential clients are probably getting tons of email pitches daily, so a little humor won’t hurt.

But don’t go overboard and turn your pitch into a stand-up comedy routine, or you may end up as the court jester instead of a credible businessperson. 😉

7. Follow Up

Finally, don’t be a scaredy cat about following up on that proposal you sent. Give that client a friendly reminder by sending them an email or giving them a ring.

Trust me, it’ll keep you fresh in their mind and increase your chances of snagging that gig. And if they say no, just remember, maybe they can’t handle all your bright talent anyway. (Trying to be positive here).

Common Pitfalls to Avoid in Your Pitches

Let me break it down for you. There’s no one-size-fits-all formula for crafting a winning pitch but, there are a few things you want to steer clear of if you wanna make a killer impression.

Here are 3 pitfalls you can avoid:

1. Being Too Vague

Don’t be too vague when it comes to pitching. Clarity is key and make sure you use specific examples that showcase your ideas and give the client a better understanding of your proposal.

2. Failing to Show Your Value

You need to be able to show your potential clients why you’re the best fit for the job. Make sure your pitch emphasizes your strengths and what value you can bring to the table so they choose you over anyone else.

3. Neglecting to Proofread

My two cents – bad spelling and grammar in a pitch is a surefire way to make yourself look unprofessional. Make sure you take the time to proofread before hitting send – it’ll be worth it.

How to Write a Pitch – Email Samples

With all the tips in mind, here are a few email samples to assist you in crafting a top-notch pitch. Utilize them to your advantage.

• Email Sample 1:

Subject: [Your Name] Wants to Join Forces with [Company Name] for Your Next Writing Project

Dear [Name of Recipient],

Howdy partner! I hope this email finds you doing well and slaying your goals. I'm [Your Name], a passionate and creative writer with a knack for storytelling and making readers feel something. And I have a proposition for you...

I've been following [Company Name] for a while now and I'm absolutely blown away by the quality of work you produce. I mean, seriously, your writing is top-notch and I have to give props to your team for consistently delivering outstanding content.

And that's why I'm reaching out to you today. I'd like to join forces with [Company Name] for your next writing project and bring my unique voice to the table. Whether you need a persuasive article, a hilarious blog post, or a heartfelt story, I'm your gal (or guy).

But here's the best part...I have a secret weapon in my arsenal. I like to call it "humor". And I'm not talking about dad jokes (unless that's what you're into). I'm talking about the kind of humor that makes readers laugh, smile, and share your content with their friends.

So, if you're looking for a writer who can deliver top-notch writing and a good laugh, I'm your guy (or gal). And I'd be honored to work with [Company Name] on your next project.

Looking forward to hearing back from you soon!

Best regards,

[Your Name]

P.S. If you're interested in learning more about my writing experience and portfolio, feel free to check out my website [Your Website URL]. And if you have any questions or would like to chat further, you can reach me at [Your Email Address] or [Your Phone Number]. I'm always up for a good conversation.

• Email Sample 2:

Subject: Let's Make Magic Happen: A Writer on the Hunt for [Client Name]

Dear [Client Name],

I hope this email finds you as enchanted as I am by the idea of working together on your next project. I’m reaching out to you today because I’ve got some serious writing skills that I think would be a great fit for your team.

I know what you’re thinking, “Another writer wanting to work with me? How original.” But hear me out, I’m not just any writer. I’m a [insert humorous self-description, e.g. “daring writer with a love for alliteration”]. I’m the writer you’ve been searching for to bring that special spark to your next project.

[Insert a few sentences about why you're a good fit for their company and the kind of work you can bring to the table. Mention specific examples of past work that showcase your skills and relevant experience. This is where you want to emphasize why they should choose you over other writers.]

So why am I reaching out to you today? It’s simple, I want to make some magic happen. And I think we could do just that by joining forces on your next project. I’m confident that my writing skills, combined with your [insert some unique aspect of the company, e.g. “innovative ideas and cutting-edge approach”], will make for a winning combination.

So, what do you say? Are you ready to make some magic happen? If so, let’s chat soon. I’m always available at [insert your email address and phone number].

Best regards,
[Your Name]

P.S. I promise, no wizardry or incantations required. Just some good old-fashioned writing skills.

• Email Sample 3:

Subject: [Your Name] - Brings Creativity and Wit to Your Next Writing Venture.

Dear [Client Name],

Greetings from [Your Location], the land of great writers and even greater coffee! I hope this email finds you well and in a creative mood. Allow me to introduce myself - [Your Name], a wordsmith with a passion for crafting compelling stories and making a difference through my writing.

I stumbled upon your [Company Name] while browsing the web, and I must say, I was blown away by your [Company’s Speciality/ Niche]. I admire the way you’re able to take complex topics and turn them into easily digestible and engaging content. I mean, who knew finance could be so fun to read about?

Anyway, I’m reaching out to you today because I believe I can bring something new and fresh to your team. I’ve honed my skills over the years, and I’m confident that I can bring my A-game to your next project. I’m not just a writer, but a strategic thinker who understands the importance of tone, target audience, and, of course, deadlines.

Here’s a little secret: I have a superpower, and it’s called research. I can dig up the most obscure information and turn it into gold. I’m the Indiana Jones of the writing world, and I’m ready to put my skills to the test for your next project.

So, what do you say? Are you ready to join forces and create something amazing together? I’d love to chat more about how I can help take your content to the next level.

Feel free to contact me anytime at [Your Contact Information]. I look forward to hearing from you soon.

Best regards,

[Your Name]

FAQs – How to Write a Pitch and Land Your Next Writing Gig

Here are some common questions about pitching for writing gigs, along with answers to help you succeed:

Conclusion: How to Write a Pitch and Land Your Next Writing Gig

Pitching is an absolute must if you’re a freelancer or looking to become one.

Get it right and you’ll be closer to snagging that all-important writing job you’ve been eyeing up. Mess it up, and your dream job may just remain a dream.

Mastering the art of pitching and landing writing gigs is easy when you keep these tips in mind.

So, why wait? Start pitching today and watch your writing career accelerate.